2023 Trend Report

Understanding the latest trends in the beauty industry is crucial for brands and marketers to remain competitive. Trends are discovered and popularized through social media.

Our 2023 trend report covers 3 key cosmetics topics:

1. Moisturizer: The most important skincare category. We present a market snapshot of the key brands and products.
2. K-beauty: Buzz around South Korean products keeps rising. They impress with their focus on active ingredients and healthy skin.
3. TikTok: Discover how to reach a young audience in a fun and authentic way.