Use Cases

Here is a list of example business questions that can be answered with Cosmention. There are many more possibilities than those listed here. We encourage you to explore all options of the tool. See the manual for an explanation of the user interface.

To learn more about statistical details, click the question mark icons in the tool.

Whole market level

Which ingredients are currently trending?

Go to the Ranking tab
Select the “ingredients” table
Select a timeframe for the analysis, for example 1 month

The ingredients are shown in order of share of voice. The most commonly mentioned ingredients are at the top. You may also sort by the largest rise in share of voice by clicking on the respective column header.

Is "glossy" more popular than "matte"?

Go to the analysis tab
Type the word “glossy” into the search box and select it from the drop down menu
In the card “Mentions over time”, select “Comparison”
Type “matte” into the “select entities for comparison” box

This will show the share of voice in comparison. You may also select a comparison mode: “Share of Voice” shows an absolute comparison; “Growth rates” shows a comparison of relative performance (percentage change).

Category level

What is the best reviewed concealer?

Go to the Ranking tab
Select the “products” table (the default one where you start)
In the filters at the top, go to the categories menu. Click “None” to deselect all categories. Then type “concealer” into the search box and check the highlighted entries.
To sort the table by rating, click on the column header “Rating”

You may also sort by the number of reviews by selecting the column header “Reviews”.

Which new moisturizers were launched recently?

Go to the newsfeed tab (the default one where you start when opening Cosmention)
Select the “New products, brands and trends” type
Use the category menu to filter by Skincare -> Moisturizer

The new moisturizers are listed as news cards.

Brand level

Which is mentioned more frequently, brand X or brand Y?

Go to the Analysis tab
Type the first brand name into the search box and select it from the drop down menu
In the card “mentions of time”, select “comparison”
Type the second brand name into the “select entities for comparison” box

In which country is brand X googled most frequently? How did that change in the last months?

Go to the Analysis tab
Type the first brand name into the search box and select it from the drop down menu
Scroll down to the “Web searches by country” card

The “Web searches by country” is not available for all brands. If the card is not there, it means Cosmention does not have enough data.

To learn more, click the question mark at the top right.

Which brands have lost popularity in the last months?

Go to the Ranking tab
Select the brands table
Select a timeframe for the analysis, for example 1 month
Sort by the “Share of Voice % change” column by clicking on its header.

You may also view a visual representation of the statistics by clicking on the graph symbol at the top right of the card.

Ingredient level

Which are the most engaging social media posts that mention ingredient X?

Go to the Analysis tab
Type the first brand name into the search box and select it from the drop down menu
Scroll to the “Social media posts” card

This will show the most engaging social media posts. You may read the full text of the posts by expanding a row via the symbol on the left. You may see the original post by clicking the social media link in the “Source” column.

You may also filter by a specific date. To do that, scroll to the “Mention over time” card, go to the “Highlights” tab and click in a date in the graph. The social media posts table will be filtered by that date.

Which ingredients are frequently mentioned in category X?

Go to the Ranking tab
Select the ingredients table
In the categories filter at the top, select one or more categories to filter by

You’ll see the ingredients ranked by their share of voice. Note the filter notice at the top: only posts that also mention a product from a relevant category are counted.

Product level

Did product X perform better or worse than similar products?

Go to the Analysis tab
Type the product name into the search box and select it from the drop down menu
On the “Mentions over time” card, select “Comparison”

You’ll see share of voice of the product in comparison to the combined share of voice of its category index. An index is a basket of products in the same category.

You may also select a comparison mode: “Share of Voice” shows an absolute comparison; “Growth rates” shows a comparison of relative performance (percentage change).

How did the price of product X change over the last months?

Go to the Analysis tab
Type the product name into the search box and select it from the drop down menu
Scroll to the “Price history” card.

How is product X reviewed? Is that better or worse than the category average?

Go to the Analysis tab
Type the product name into the search box and select it from the drop down menu
Scroll to the “Reviews” card
Select “Comparison”. You’ll see the product’s average rating compared to other products in the same category.

Not all products have a “Reviews” card. If it is not there, it means that Cosmention doesn’t have enough reviews of the product.

Which aspects of product X do consumers review positively or negatively?

Go to the Analysis tab
Type the product name into the search box and select it from the drop down menu
Scroll to the “Reviews” card
Select “Aspects”. You’ll see the most commonly mentioned aspects of the product. On the right, you’ll see the average rating given in reviews that mention an aspect.

To see individual reviews, click on “Detail” and use the filter options on the left.

Not all products have a “Reviews” card. If it is not there, it means that Cosmention doesn’t have enough reviews of the product.